23-year-old South Africa-born, London-based artist Baby Queen (real name Bella Latham) arrived in the pop sphere barely a year ago but she has already carved her name deep into its fabric as the genre’s new anti-hero.

Since her first release last summer 'Internet Religion', a takedown of how social media warps her generation, she has dropped a steady slew of singles that placed her at the forefront of a musical movement. Tipped by everyone from NME and Radio 1 to Courtney Love and Pale Waves, Baby Queen is ready to reign supreme.